Jupe 90's Baby
Lyrical Super powers: Jupe 90's Baby and The 201 Takeover
Moe: Hey, it’s so good to have you with us today. Thank you for coming through. How are you doing?
Jupe: I’m doing good and yourself?
Moe: I have been listening to your hot track, “Soldier”, among many other recently released singles and I am so excited to speak with you about your music. First, I want people to know who Jupe 90’s Baby is. Can you tell us a little about yourself and where you are from?
Jupe: Well, I’m from Tea Neck, New Jersey, you feel me? The 201. So, basically I have been doing music for about five or six years now. I started out young, but I was also dancing, so, I was just juggling both. We’re all pretty genuine out here, you know? It’s all about love.
Moe: I get that a lot about New Jersey. It is very community oriented, and sometimes people who are friends are friends for life. I definitely respect that. What type of music did you grow up listening to?
Jupe: I’m not gonna lie. It started with Rap music and then I got into Hip Hop. At first, it was mostly Michael Jackson, and then I got into Rap, like Eminem, Lil Wayne, Jay-Z and Kanye. You know, the classics. My dad would play Big Daddy Kane and all that. So… (laughs)
Moe: Wow! We are talking about super classics. That’s some good stuff though. So, who’s your favorite out of all of those people?
Jupe: Hmm…I’ll say Eminem. Just because of the way he came with his lyrical approach. You know, it was different from everybody.
Moe: I would have to agree with that. I want to get off into your smash hit, “Soldier.” I love everything about that song. I love the video and how you got fans involved it. Talk to me about the song and the video. How did you all decide to get your fans in on the action?
Jupe: Honestly, we just wanted to get more of the dancers involved. Dancers really never get any love for all the shows they do, for like, rappers and singers. I feel like dancers and choreographers should get the same type of love and the same type of exposure.
Moe: I agree. They really work hard and sometimes they can make or break a show or a video. You mentioned that you have been making music now for about five or six years. What makes you want to continue pursuing a profession in this industry?
Jupe: Just putting out a message, you know? I have my own dreams to become one of the hardest working people in the industry.
Moe: I definitely get that from you. I see that you are a visionary. How do you differentiate yourself as Jupe the artist and Jupe the person?
Jupe: Jupe as a person is just someone who wants to put out love, just have a good time…vibes. I am all about vibes. Good energy. I definitely want all of our culture to know that we are Asiatic Moors. We are kings and queens, you know? I want us all to remember that we all have messages. We have lost like a lot of good artists out here, especially at a young age. Juice World connected to a lot of people. I feel like his message was really deep and what he was really trying to put out was for people who were really going through things. We all need to help each other. It’s not about the drugs they do or the turn-ups, it’s about the message. The pain. You know what I am trying to say?
Moe: Absolutely. The one thing that is really drawing me into this conversation right now is that you mentioned the word pain. I think that a lot of people disconnect from the millennial generation and they don’t understand that there is a lot of shit that is going on that is hard to cope with. I also hear you mentioning things that are unusual to me coming from such a young man. You spoke about love and I can tell you’re a pretty deep person. Don’t think I missed that whole statement about being Asiatic Moors and the fact that we are all kings and queens out here. That was dope! I was like, oh…we got a brotha that is also conscious. That’s very cool. So, how do you incorporate that knowledge into your music as an artist?
Jupe: It’s just by always trying to be a king. Always being there for the next person and also for yourself and to be a supply for everyone that loves you. I know there are a lot of people dying out here, but we all still have to stick together and push forward. I don’t want us to stop like that, you know? That’s why I feel like I gotta keep going myself.
Moe: So, what is that pressure like for you as a young man right now living in our society and knowing that is the way it is.
Jupe: I feel like it is really hard. It’s scary to like, actually know so much knowledge that they hold against us. It’s always good to always try to show that we have the power to always overcome something. We are the creative ones out here. That is what they want us to do...be the creative ones.
Moe: Wow. I am going to have to get you on a panel. I think that the information you have on the inside of you is much more than we can discuss in this conversation, because that’s pretty deep. I want to get back to the music and ask you, at what point did you actually make a decision that you wanted to become an artist?
Jupe: I guess I would say it was because of my mom. She always saw the artist side of me with the dancing. I would always be mimicking Usher and all that, and she was like, “Alright. Go ahead and do that.” It’s funny, but that’s what I was doing.
Moe: That’s amazing. Did she tell you that you should find a platform for your talent?
Jupe: She was more like my back bone for it, you know? Someone who kept me going.
Moe: Absolutely. Let’s talk about your team. First of all, you guys are frickin’ amazing. Your videos are on point. Your photography is incredible. I mean, you are a complete package. I have been tracking you all for several months now and all I see is you guys evolving. Introduce us to your team, because I do not want to leave any of them out. They are all very special and very talented.
Jupe: Yeah. I got my boy Davincii. That’s the producer and the mastermind behind the whole thing. I got my boy, Niles (NB Talented), you know, the hook man, you feel me? Dancer extraordinaire and actor. You gotta catch him on Netflix. He’s on Seven Seconds and Law and Order. Also my boy Akash, he was on the “Solider,” video with us. That’s all the masterminds behind all that. Then I got my boy, 201 J. He’s another producer out here. He is a mastermind. He just graduated from SAE Institute. Then I got my boy Roach, my manager. He’s over here pushing stuff and doing what he gotta do. He is working on some major things and trying to get information out there. He is also a producer. We got a whole big team. My boy Mike is another manager. The whole team out here.
Moe: You have a very strong support system. That’s amazing. Let’s talk about your single, “Soldier,” now. Is that song part of a larger project or a forthcoming album?
Jupe: My current project is an album that is coming out sometime in 2020. Me, Aka$h, NB Talented and Davincii. The whole thing is produced by Davincii Productions.
Moe: Am I right to say you and your team are pretty tight?
Jupe: Yeah. Half of us all grew up with each other.
Moe: That is how it should be. Everything should be communal, connecting to the next person and the good people around us. I really respect that. I have seen several videos you were in and heard a lot of your recent tracks. What else is in the mix and do you have a name for your album yet?
Jupe: “201 Come Up.” That’s why we called the dance challenge for, “Soldier,” The 201 Come Up Challenge.
Moe: How many entries did you all get for that? You featured some phenomenal dancers in that video.
Jupe: Oh, my gosh. Yeah. That was a lot. We went through all of them. It was really hard to take, but we saw this Jersey dancer who was really unique, so we picked him. Everybody was amazing. Especially all the famous dancers that did it, like B Dash, Fiction, Bailey and Larry Smoove. Oh my God, it was amazing and so hard to take.
Moe: Did you expect that type of response?
Jupe: Actually, not at all. I was actually really, really, shocked. I had actually met B Dash at a competition and I got a thing signed by him and the next thing I know, he’s listening to my music.
Moe: That is incredible. Do you have any upcoming shows, events or tours you are working towards?
Jupe: I’m doing a couple of features with my boy, Zeus. He’s also on 201. I’m doing an album with him, that’s coming out. The shows I’ve been performing are at a place called, One Day One Mic. It’s all in Cliffside, New Jersey. We’re probably going to still do a couple of other things over there. We’re still planning half of this stuff out.
Moe: This is how it all begins. As far as your future in music, what would you say is your sole objective?
Jupe: Just to always be known as one of the hardest working people in the industry. That’s my main goal. I want to get my foot into dancing, directing and music. I want to do everything (laughs). But, you know, I’m taking it one step at a time.
Moe: I value what you are bringing into the game because of a statement you made, not once, but twice, about being the hardest working person in the industry. I can tell that is a part of your dynamic. Lots of opportunities coming your way. Who would you absolutely love to perform with someday?
Jupe: Gosh. I would say Lil Wayne. I would love to do something with Lil Wayne. I actually just want to meet everybody to be honest, but definitely, Lil Wayne or Eminem.
Moe: I can so see that happening. How would you personify your sense of style? I absolutely love it!
Jupe: People say my thing is like Boom Trap, because I like to Boom Bash and I do a little of the Trap thing. I talk a lot about anime in my stuff. I feel like my sound is really weird. I feel like the people who do match it, understand that it’s just all about the vibe and having fun. I create to connect and just have people to either dance to it, or just feel a vibe off of it. It also makes them feel good. I just vent into the music or whatever.
Moe: You do what you feel. You are not grounded to one particular sound or style?
Moe: How many songs are going to be on your new album, or do you know yet?
Jupe: We have a good amount that is recorded. There may be a little more than eight songs.
Moe: Okay. And just to reiterate, the album, “The 201 Come Up,” will be released in 2020?
Moe: What has been the best part of being an artist so far?
Jupe: The creativity.
Moe: I can tell that is pretty important to you. You are brilliant. I definitely want people to understand what it is like as a young, up and coming artist. What kind of challenges do you do face in this industry?
Jupe: Uh…everybody has haters. So, people who always try to talk down on you. People who try to do better than you. There are a lot of people who are going to be against you. Again, that is why you still have to push harder.
Moe: So, that is how you resolve the negativity? By pushing harder against all of the opposition, and of course by being the hardest working person in the room?
Jupe: Yeah. Your work will always show better than what people are saying about you.
Moe: What would you like people to know about you as an emerging artist and what you represent?
Jupe: Me as an artist? I just want people to know that I am a fun guy...a funny guy. Very weird. I like a lot of anime and I love to dance. That’s it. And I like to talk to people.
Moe: (Laughs) You have said the word, weird several times. I find that most people who refer to themselves as weird are creative geniuses. The world does not really perceive you as weird, oftentimes they may just be curious about you. A lot of people don’t connect with anime, but I actually do. It is very intense.
Jupe: (Laughs) Yeah. There are a lot of people who are really into it. I am one of those people who is into it.
Moe: Let’s talk about your entrepreneurial pursuits. The things you put out on Instagram down to the way your videos are shot, is always high quality. Those are business decisions that are aimed strategically to your target audience. You all are doing a great job of connecting to your fans and attracting new ones. Have you thought of any business ideas that would help market your brand to your fans?
Jupe: I actually thought about a clothing line. I actually did at one point. But, I actually want to own my own dance studio slash music studio. At one point I would like to have teachers on one side and engineers on the other.
Moe: That would be fantastic. It is very doable and certainly a reality that will happen for you. I can see that you are a person who pursues your dreams. Do you think that millennials are having a hard time believing they can push hard for themselves? What are you seeing that maybe parents or older adults are missing?
Jupe: The lack of support. People that always want to be cliqued up, trying to throw each other under the bus and always trying to fight each other. That is what I see that is the problem.
Moe: Wow. The lack of support. That’s pretty deep right there. That says a lot and is probably the reason for all the other issues you mentioned. I appreciate your honesty on that. What advice would you give to our millennial generation right now?
Jupe: I would say, if things get hard, don’t give up. There’s always light. In the dark, there is always the light, so keep going for the light. Your goals are always going to be there. Push hard for yourself.
Moe: That is amazing advice. I would love you to close the interview with a statement of your own.
Jupe: I just want to give a shout out to all my fans and my people, you feel me? 201 Gang, we out here doing our thing. I hope that everyone out there doing great for themselves. Everybody stay blessed. I love this job and the energy here. Thank you and I love everybody. “Soldier,” is out now. Everybody check it out!
Moe: Jupe 90’s Baby, thank you for this dynamic interview. I look forward to hearing great things about you and Team 201. God bless.